Truck Media Gallery
Providing all you need to create powerful communication.
Muller Wunderfull Stuff-Mutley
Lead a Muller life
Delice de France
Delice de France
Red Nose Day
Abel and Cole
Omnimark, Grolsch, Netherlands
Sainsburys Little Green
Barclays Transport for London
Sainsburys Ariel 3in1
TruckMedia wanted an understanding of audience reach, achieved by commercial vehicles with in an urban area.
As a company specialising in vehicle communication recognised that commercial vehicles for any company are also an important communication asset; quite simply what is said on their vehicles is what they say about their organisation.
To collate data Truckmedia used their customer Sainsbury’s and their home delivery vehicles. Research was undertaken by Oxford Retail Consultants.
DFS are the UK’s No 1 Furniture Retailer with over 60 stores across the UK. They are also in the UK’s top 10 biggest advertisers by spend.
They have a sizable truck fleet delivering across the UK. DFS recognised that their fleet offered a considerable communication opportunity.
They commissioned RGVA to install the TRAXX system on 68 vehicles. TRAXX enables DFS to change the message on their vehicles whenever they need to communicate something new without disrupting their busy fleet. They have since commissioned RGVA to install TRAXX a further 20 vehicles in Scotland.
Client Domino’s Pizza
Domino’s Pizza is an American restaurant chain and international franchise pizza delivery corporation. They are the World’s leading Pizza Delivery Company.
Domino’s Pizza asked RGVA to install TRAXX change technology across 14 vehicles. Their head of logistics John Lee choose TRAXX because he realised he would be able to keep his vehicles looking new without disruption to the fleet and TRAXX would help protect the vehicles from body damage.
Domino’s Pizza’s Marketing Manager Karen Houghton also bought in to TRAXX because it gave her the flexibility to change the message on the vehicles when something new needed to be communicated.The system proved so successful Domino’s Pizza had a further 19 vehicles framed with TRAXX.
SPECFLUE are the UK’s No 1 supplier of Flue, Chimney and Renewable Energy Solutions. They have around 2000 trade customers nationwide, and own the largest van fleet in their industry.
Previously SPECFLUE vans would state their company name and phone number without any additional content.
As SPECFLUE identified a growth in Renewable Energy Solutions and started to focus their marketing in this direction. They decided their fleet of vans were an asset when it comes to communicating some of the products they were now selling. So they invested in TRAXX frame, for their entire fleet through RGVA. They now use the TRAXX flexibility to change the message whenever new products need promoting, all for 10% the cost of paid for, out of home media. On average 1, SPECFLUE van is seen by 94,000 people every 4 weeks according to independent data.SPECFLUE have now instructed their new vehicles to be fitted with TRAXX.