Truck Media Gallery

Campaign Rationale

TruckMedia wanted an understanding of audience reach, achieved by commercial vehicles with in an urban area.

As a company specialising in vehicle communication recognised that commercial vehicles for any company are also an important communication asset; quite simply what is said on their vehicles is what they say about their organisation.
To collate data Truckmedia used their customer Sainsbury’s and their home delivery vehicles. Research was undertaken by Oxford Retail Consultants.

Campaign Rationale

DFS are the UK’s No 1 Furniture Retailer with over 60 stores across the UK. They are also in the UK’s top 10 biggest advertisers by spend.

They have a sizable truck fleet delivering across the UK. DFS recognised that their fleet offered a considerable communication opportunity.

They commissioned RGVA to install the TRAXX system on 68 vehicles. TRAXX enables DFS to change the message on their vehicles whenever they need to communicate something new without disrupting their busy fleet. They have since commissioned RGVA to install TRAXX a further 20 vehicles in Scotland.

Campaign Rationale

Domino’s Pizza is an American restaurant chain and international franchise pizza delivery corporation. They are the World’s leading Pizza Delivery Company.

Domino’s Pizza asked RGVA to install TRAXX change technology across 14 vehicles. Their head of logistics John Lee choose TRAXX because he realised he would be able to keep his vehicles looking new without disruption to the fleet and TRAXX would help protect the vehicles from body damage.

Domino’s Pizza’s Marketing Manager Karen Houghton also bought in to TRAXX because it gave her the flexibility to change the message on the vehicles when something new needed to be communicated.

Campaign Rationale

SPECFLUE are the UK’s No 1 supplier of Flue, Chimney and Renewable Energy Solutions. They have around 2000 trade customers nationwide, and own the largest van fleet in their industry.

Previously SPECFLUE vans would state their company name and phone number without any additional content.

As SPECFLUE identified a growth in Renewable Energy Solutions and started to focus their marketing in this direction. They decided their fleet of vans were an asset when it comes to communicating some of the products they were now selling. So they invested in TRAXX frame, for their entire fleet through RGVA. They now use the TRAXX flexibility to change the message whenever new products need promoting, all for 10% the cost of paid for, out of home media. On average 1, SPECFLUE van is seen by 94,000 people every 4 weeks according to independent data.